A Celebration of Roses

Images of Hollywood's halcyon days come to life in Beverly Hills and Hollywood, evoking a nostalgic look at the film industry and the stars who made movies shine... ringing in the New Year at an exclusive "Hollywood Glamour" themed party... and having the "Best day Ever!" from premier Grandstand seating at the 137th Rose Parade.
Stay in a historic landmark hotel steps from glamorous Rodeo Drive as you indulge in the celebrity-oriented five-star service of the Beverly Wilshire, A Four Seasons Hotel that pampers your imagination with movie-set locations during your four-night stay. Take a trip back in time to when the talkies made history on a guided tour of Warner Bros. Studio and visit The Huntington, where rare books, art and gardens promise a feast for the senses. Stop to smell the roses at the Parade Barn, where a behind-the-scenes visit reveals make-up secrets of the Rose Parade floral stars. Attend an exclusive "Hollywood Glamour" New Years Eve party... the 137th Rose Parade from premier Grandstand seating... have lunch at a four-generation family-owned winery... visit the Academy Awards Museum, Peterson Automotive Museum or LA County Museum of Art as you choose - and have lunch at a sought-after beach club oceanfront in Santa Monica or optional tickets to the 112th Rose Bowl Game® in Tauck's optional reserved seats, picnic lunch in hand. Make the start of 2026 truly the best year ever with us at a "Celebration of Roses."
- Festivals and Events

We're a company, and a family, of passionate travelers. As a family-owned travel company for nearly a century, our values and vision remain true: always do the right thing. Deliver more than what's expected. With journeys across 7 continents, in over 100 destinations and to 70+ countries, we keep moving forward to find new ways to enhance travel experiences that will be memorable for a lifetime – and we're honored to have the trust and guest satisfaction to be named to Travel + Leisure's "World's Best" list for 26 consecutive years. We invite you to see the world as you've never seen it before.
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